Clarksville Lake Country Chamber of Commerce in southern Mecklenburg County, Virginia is set to once again host the LOVE artwork sign at the 38th Annual Virginia Lake Festival otherwise known as LAKEFEST!

The Virginia Tourism Corporation will bring an oversized LOVE artwork to Clarksville on July 15th as part of a state and local partnership to promote tourism. The artwork, which is 16 feet long and more than six feet high, is part of the Virginia is for Lovers campaign and promotes the message that love is at the heart of every Virginia vacation. Visitors can come see the LOVE when it arrives it will be on display at the pocket park on the corner of 4th & Virginia Avenue, near the sand sculpture, through July 22nd.

Visitors are encouraged to take a family picture in front of the artwork and share it on Facebook at Facebook.com/VirginiaisforLovers or on Twitter, using the special hashtag ‪#‎LOVEVA ‪#‎LAKEFESTVA.

“Our iconic Virginia is for Lovers brand is about love – pure and simple, and has been for more than 40 years,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “We are excited to share the LOVE at locations throughout the Commonwealth where so many people can enjoy being a part of it. It reminds us that Virginia is an ideal destination for families looking to completely connect on a Virginia vacation.”

We are thrilled to have the LOVE back again this year, it was a fun new feature and we feel that it fits with this festival, and we here in Southern Virginia LOVE LAKEFEST! There is so much to see and do, from the hot air balloon show, to 5k run, antique car show, amusement rides for the kids, to great entertainment, 150 arts & craft vendors, food galore & fireworks! This year, to celebrate Mecklenburg Counties 250th, there will be a boat parade & on Sunday an event called “AFTERFEST” 2015, Tobacco, Taverns & Travelers by the Lake – A step back in time. We want to invite everyone to our free event!

Tourism is an instant revenue generator for Virginia. In 2010, tourism generated $19 billion in revenue, supported 204,000 jobs and generated $1.3 billion in state and local taxes.

Love is at the heart of every Virginia vacation. Visit www.Virginia.org to learn more or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide.