Clarksville Lake Country Chamber of Commerce in southern Mecklenburg County, Virginia is set to host the LOVE artwork sign at the 37th Annual Virginia Lake Festival otherwise known as LAKEFEST!

Visitors are encouraged to take a family picture in front of the artwork and share it on Facebook at www.Facebook.com/VirginiaisforLovers or on Twitter, using the special hashtag ‪#‎LOVEVA ‪#‎LAKEFESTVA.

The Virginia Tourism Corporation will bring an oversized LOVE artwork to Clarksville on July 17th as part of a state and local partnership to promote tourism. The artwork, which is 16 feet long and more than six feet high, is part of the Virginia is for Lovers campaign and promotes the message that love is at the heart of every Virginia vacation. Visitors can come see the LOVE when it arrives July 17th and will be on display at the pocket park on the corner of 4th & Virginia Avenue, near the sand sculpture, through July 20th.

“Our iconic Virginia is for Lovers brand is about love – pure and simple, and has been for more than 40 years,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “We are excited to share the LOVE at locations throughout the Commonwealth where so many people can enjoy being a part of it. It reminds us that Virginia is an ideal destination for families looking to completely connect on a Virginia vacation.”

“We are thrilled to add this new highlight to the festival this year! Everyone who has been to LAKEFEST, LOVE’s it! There is so much to see and do, from the hot air balloon show, to 5k run, antique car show, amusement rides for the kids, to great entertainment, 150 arts & craft vendors, food galore & Fireworks! We want to invite everyone to our free event! Having the LOVE sign will be something new & fun and we also see it and an opportunity to promote tourism to our area.” said Sheila Cuykendall, executive director of the Clarksville Chamber of Commerce.

Tourism is an instant revenue generator for Virginia. In 2010, tourism generated $19 billion in revenue, supported 204,000 jobs and generated $1.3 billion in state and local taxes.

Love is at the heart of every Virginia vacation. Visit www.Virginia.org to learn more or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide.

Photo provided by Virginia Tourism Corporation (Virginia.org)